Privacy Policy

This Privacy Policy governs the manner in which the School collects, uses, maintains and discloses information collected from users (each, a “Student”) of the School. This Privacy Policy applies to the School and all Courses offered by the School.

Personal identification information

We may collect personal identification information from Students in a variety of ways, including, but not limited to, when Students enroll in the School or a Course within the School, subscribe to a newsletter, and in connection with other activities, services, features, or resources we make available in our School. Students may visit the School anonymously. We will collect personal identification information from Students only if they voluntarily submit such information to us. Students can refuse to supply personal identification information but doing so may prevent them from engaging in certain School related activities.

How we use collected information

The School may collect and use Students’ personal identification information for the following purposes:

  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
    We may use information in the aggregate to understand how our Students as a group use the services and resources provided in our School.
  • To send periodic emails
    We may use Student email addresses to send Students information and updates pertaining to their order. Student email addresses may also be used to respond to Student inquiries, questions, or other requests.

Sharing your personal information

We do not sell, trade, or rent Student personal identification information to others.

Third party websites

Student may find advertising or other content in our School that link to the websites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these websites and are not responsible for the practices employed by websites linked to or from our School. In addition, these websites or services, including their content and links, may be constantly changing. These websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Student, is subject to that website's own terms and policies.

Changes to this Privacy Policy

The School has the discretion to update this Privacy Policy at any time. We encourage Students to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

Your acceptance of these terms

By enrolling in the School, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not enroll in the School. Your continued enrollment in the School following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.


This is the privacy policy of IPR Leads Oy/Petteri Niemi Consulting regarding its customers and potential customers

We value your privacy

All of us value privacy and this is also the case with our customers. However, it is obvious that operating a digital marketing agency would not be possible without collecting some personal data. We are a data controller and we collect and process personal data, especially relating to our customers’ contact and team members. Same thing applies to our potential customers. Legally speaking, personal data is all data relating to and identified or identifiable person. As examples we can mention name, email, phone number and social security number.


IPR Leads is compliant in processing personal data relating to its customers and potential customers in accordance with this privacy statement and applicable laws, so we suggest that you read this privacy statement with care. This privacy statement can be subject to changes due to changes in our operations or applicable laws.


IPR Leads is offering digital marketing services. Therefore we also operate as a data processor for corporations we have as a customer. The data processing principles are described in our customers’ privacy policies, so you may need to familiarize yourself with them as well. We have an agreement with each of these customers with minimum data processing provisions, which limits the scope on what we can do with our customers’ personal data.


As IPR Leads is operating online, it does not have any preferred market in terms of its clients. However, based in European Union, IPR Leads is aware of its obligation of higher standards of data protection (GDPR) in relation to services offered within the area of European Union.

Data controller

The data controller processing the personal data in accordance with this privacy policy is IPR Leads Oy (hereinafter also “IPR Leads”, “us” or “we”):

IPR Leads Oy / Petteri Niemi Consulting

Business ID: 2995282-2

Venlantie 9B

04200 Kerava


Email: [email protected]

Tel: +358 400462640

IPR Leads’ Data Protection Officer is Petteri Niemi. You can use the above contact details also for privacy-related questions and requests.


Why is data collected and the legal basis?


There are predefined purposes for collecting, storing and processing of personal data relating to customers and customer prospects. We make sure that at least one legal basis exists for processing the data. The main purposes and the applicable legal basis are:


Providing and offering of marketing services. As we enter into marketing contracts with organizations and corporations, we collect and process personal data in order to entering into a business relationship and in order to deliver the service to the customer. As the customer relationship goes on, we process personal data especially relating to managing and executing projects, invoicing, debt collection, customer complaints and handling customer feedback. The legal basis for this processing is the commercial contract between IPR Leads and the customer, but also our legitimate interest.


Marketing and customer communications. As a part of offering our service we conduct marketing and advertising in various ways that requires us to process personal information. Primarily, we perform digital marketing, email marketing and communication, personalized marketing content and social media advertising targeted to potential and existing customers. Our marketing may also be based on automated decisions, algorithms and machine learning and profiles created for social media campaigns, search engine marketing and website content. The legal basis for this processing is mainly our legitimate interest.


Business development. We use personal data in relation to developing our business and website functionality. The legal basis for this processing is our legitimate interest.


Fulfilling legal obligations. We may also use personal data for fulfilling legal obligations.



Type of collected personal data and sources


The main type of information is related to the personal information of our contact points of customers and customer prospects.

Customers and potential customers

The main source of personal information is provided by the clients themselves by email or by online form ion our website. When it comes to potential customers, the information is collected from public databases and websites. Data is also collected by using Google Analytics. Data is collected during customer relationship.


Typically we collect and process the following personal data relating to customers:

  • First name
  • Last name
  • Email address
  • Work phone
  • Employer, its contact details and business ID
  • Nationality
  • Legal basis for processing personal data (contract, consent, legitimate interest)
  • Petteri Niemi Consulting work (call / email / references / meeting)
  • Call details (when and about what)
  • Meeting details (when and about what)
  • Sales history
  • Email correspondence
  • Marketing opt-in’s / opt-out’s

When prospecting potential customers we may collect similar information but with a much more limited scope.

Processing and transferring of personal data


In order for us to work, people within our organization have access to the personal data.

We use subcontractors in some personal data processing areas, the most relevant being cloud services for data storage as most of our data is in electronic form.

We use subcontractors also in the following matters: marketing automation, marketing campaign building, CRM, accounting and bookkeeping, website hosting, building and analytics and email marketing.

When it comes to these situations, we are committed to make sure to have a written contract with the service provider or subcontractor with minimum data processing provisions. We will also make sure that the personal data is confidentially handled and secured and data is processed and transferred in compliance with the current legislation.

There may be cases in which we are required to provide personal data to a third party to fulfill our contractual obligations or because of a legal obligation or requirement by an official authority. If IPR Leads is to be part of a merger or acquisition, we may also transfer personal data to a third party.


Data transfer outside EU?


If transferring of data outside of European Union happens in relation to offering services to the European Union area, we will make sure that (1) the transferee of the information is in a country with adequate data protection, (2) the transferee is Privacy Shield certified, if the company is based in the United states or (3) the transfer occurs by using model clauses published by the EU commission.


Storage time of personal data


We are not storing personal data any longer than necessary required by our contract or the legislation. The retention period may vary, for example based on situation or law.

If the basis for processing of personal data was consent, the data will be deleted after the withdrawal of the consent.

We will also delete the personal data if it is based on a person’s request and if we do not have a legal basis for processing personal data that would override the request of withdrawal.

We also update and override out-of-date data from time to time.


How does IPR Leads store and secure the data?

We store the personal data primarily in electronic form. It is secured in accordance with the industry best practices. We only use reputable service providers that excel in terms of data security.

Access to personal data is secured with safe passwords and user-specific log-in.


Am I required to submit my personal data to IPR Leads?

In many situations you are not required to submit personal data. However, it is obvious that if you wish to commit to a business relationship with us, we need some of your data to fulfill the contracts. Additionally, potential customers usually have to submit their contact details in order for there to be communication.



How we use Cookies

A cookie is a small file which asks to be placed on your computer’s hard drive. After agreeing, the little file is added and the cookie analyzes the web traffic or lets you know when you are visiting a certain site.

We use traffic log cookies to identifying the pages that our web page visitors are using. We only use this information for statistical analysis purposes and then the data is removed from the system.


Cookies help us build a better website for you and it has no access to your computer or information of your computer.


You have a choice on whether or not you wish to accept or decline cookies. This, however, may prevent you from taking full advantage of the website.


Your rights

Withdraw your consent

When processing your personal data based on your consent, you can withdraw your consent anytime by giving us a notice by contacting us..

Access to data

You have the right to know whether we are processing your personal data or not. You also have the right to know what data we have about you. Additionally, you have the right to some supplemental information about the processing according to the legislation.

Right to have errors corrected

If we have any outdated or inaccurate personal data on you, you have the right to get it corrected by request.

Right to prohibit direct marketing

You can request by contacting us that you do not want your personal information to be used in direct marketing.

Right to object processing

When processing your data based on public interest or our legitimate interest, you may object the processing of your data. However the objection is allowed to the extent that there is no other reason that would override your rights or the processing in not necessary in fulfilling our legal obligations. In these situations we may not be able to continue our business relationship.

Right to restrict processing

You may be, under certain criteria, allowed to restrict the scope of processing of your personal data.

Right to data portability


When we are processing your data based on the consent or fulfilling a contract, you have the right to demand us transferring the data to other service provider in electronic format. 


Using your rights

You are always welcome to use your rights by contacting us or making a complaint to the supervising authority if you consider that your personal data has been unlawfully processed.


Updates to our privacy policy

As our business develops or the relevant legislation changes, we may introduce changes to our privacy statement. We strongly suggest visiting this privacy statement from time to time to keep yourself up-to-date.



Who can you contact in regard to privacy matters?


IPR Leads Oy / Petteri Niemi Consulting

Business ID: 2995282-2

Venlantie 9B

04200 Kerava


Email: [email protected]

Tel: +358 400462640

IPR Leads’ Data Protection Officer is Petteri Niemi. You can use the above contact details also for privacy-related questions and requests.